In 2023, I assisted Havas Play in creating 'Windows to the Worlds'—a global OOH campaign for Bethesda’s new video game, Starfield. Featuring 1001 unique billboards, the campaign offered a glimpse into Starfield’s expansive in-game universe.
Key visuals Out-of-home Vehicle wraps Social media Retouching
The unique windows were created using a combination of gameplay and trailer footage, along with official Starfield key art, employing composite imaging to seamlessly unifying all the elements into into one harmonious scene.
To streamline the process, the windows were designed for efficiency. Adjustable frames enabled quick spec adjustments, while preset colour grades effectively matched the foreground and background hues.
The 1001 unique billboards spanned the globe, from Latin America, to Australia, South Africa and Europe. Explorers were invited to find each of these locations and share their discoveries with #ExploreStarfield.
Discord, Reddit, Instagram, and X served as discovery logbooks and platforms where the community could find their local coordinates.
To further engage commuters, we created a variety of high-impact bus and tram wraps. The designs were carefully tailored to fit the cutter guides, with special attention paid to panel transitions, ensuring perfect alignment.
“The hype and anticipation was reflected in the game’s results. We smashed our player targets by 40%, with Starfield earning 10 million players after just two weeks, making this Bethesda's biggest ever title.”
