In 2023, I helped Pentland Brands in-house studio create a retail and social media toolkit for Speedo’s latest Biofuse 2.0 goggles. Designed for clarity, agility, and comfort in the water, they promised to be Speedo’s most versatile goggles yet.
Point of sale Online assets Social Guidelines
The toolkit included various printed touchpoints, such as store window displays and product cards, ensuring a consistent representation of the campaign identity throughout.
We also developed numerous digital marketing assets, including display ads, emailers and website hero banners, as well as content for Speedo’s social media channels.
Guidelines were provided to give an in-depth overview of the entire campaign and detail core design rules for any additional assets created in the future.
