In 2019, I helped isobel develop a campaign for the launch of Caffè Nero’s new artisan food menu. Focused on elevating everyday eating occasions, the vibrant campaign injected colour and variety into the coffee shop sector.
Out of home Point of sale Direct mail Social
Collaborating closely with the creative team, and using their sketches as guidance, we began by exploring concepts aimed at capturing the essence of the dynamic and exciting new food offerings.
Once the visual direction was agreed upon, design rules were established to provide consistency across all executions.
I was also responsible for handling all of the retouching, which included extensive colour correcting to inject both the products and backdrops with the desired ‘KAPOW’ factor.
Comprising of out-of-home, point-of-sale, social and direct mail, this was Caffè Nero’s biggest advertising campaign to date.
“The advertising reflects the dynamic, exciting and quality food proposition and establishes Caffè Nero's superior position, in a bold striking way."
