In 2022, I worked with Proud Robinson on a campaign celebrating the 80th year of the luxury tequila, Don Julio. The partnership with TIME presented a list of 80 Mexicans, each motivated not by fame, money or power, but Por Amor (For the Love).
Editorial Social Online content
My primary responsibility for the project was to produce a printed publication in collaboration with Red Border, TIME’s content platform dedicated to branded storytelling.
To accompany the magazine and we also delivered social content and customised assets for a dedicated microsite, significantly boosting the campaign's online presence.
“We are proud to be celebrating the contemporary Mexicans who, like Don Julio González, are leading with the heart to achieve their true purpose.”
